1. Not Knowing Your Audience One of the most fundamental marketing mistakes is not having a clear understanding of your target audience. This lack of insight can lead to misdirected marketing efforts that fail to resonate with potential customers. A classic example of this pitfall was in Pepsi's 2017 ad featuring Kendall Jenner. The [...]
Brands – you see them everywhere, within all forms of media – and you recognize many of them from a mile away. A popular brand name screams reliability and quality, two things all consumers are looking for. All it takes is a basic idea to hit the ground running – like the Nike “Swoosh.” Full [...]
The Rule of 20 is a strategic framework for building a great dental brand that resonates with patients and stands out in a competitive market. This principle emphasizes the importance of consistently delivering quality care, creating memorable patient experiences, and effectively communicating your unique value proposition. By focusing on the key elements of brand [...]
In , avoiding duplicate content on your website, and staying on top of online reputation management. Here are the last 5 best practices for dentists to use in creating their marketing strategy. SCHEDULE A CONSULT 1. Build an Interactive Website Design If you [...]
People in search of dental care are looking for a dentist that they like and can trust. They’ll make a snap judgement about your likeability and trustworthiness before they spend time getting to know you and finding out whether or not you know what you’re doing. The problem is that dental practices often struggle [...]
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