Our typical client is a dental practice looking to increase the number of dental implant patients they see each month. If that describes you, you can enhance your chances of running a successful Google Ads dental implants campaign by keeping these pro tips in mind.
These tips will help you win the battle for these prized patients in your market.
Dental Implant Google Ads Tip #1: Define Success
This is the most important tip: establish clear expectations shared with the company running your Google Ads for dentists on what success looks like in terms of campaign outcomes. This may seem obvious to you, and that’s the danger.
Success is simple, right? More dental implant patients. But to some marketing experts, the goalposts for that achievement are very wide. You need to define:
- What is the difference between a patient and a lead?
- What constitutes a viable new patient lead?
- What parameters do you have for what constitutes a viable patient?
Tip for Success: While other dental implant marketing companies tout complex, expensive approaches, we advise focusing on realistic metrics. Understand cost-per-lead and conversion rates to ensure the ROI matches the quality of patients you need.
Important Insight: These companies use techniques like e-book downloads as lead generators, but they often don’t effectively translate those leads into actual patients. You need a sales system that suits dentistry—one that converts potential leads into consultations and treatments.
Be Willing to Adjust Your Expectations
Google Local Service Ads Management is a long-term game. Here are things you need to understand to set your expectations correctly:
- Every click doesn’t convert to a patient. Even if someone clicks on your ad, that doesn’t always guarantee they’ll make an appointment.
- Ad impressions (when people see your ad but don’t click) have value for brand awareness and repeat exposure.
- The Rule of 20 applies to Google Ads for dental clinics just as much as any other method of marketing and advertising. Multiple exposures are often required to generate a conversion.
Google Ads Tip #2: Do Some Competitive Dental Implants Research on Google
You need to know who the players are in your market. Don’t make any assumptions. Here’s how to do competitive research for dental implants on Google:
- Use Multiple Search Phrases: Try different variations like “dental implants near me”, “affordable dental implants [city]”, and more.
- Click on Competitor Ads: Don’t hesitate to check out what your competitors are doing in their ads. Analyze their approach to find opportunities for improvement.
Ask Yourself the Hard Questions:
- Does my dental implants page beat my competitors’ in aesthetics, information, and usability?
- Why would a potential patient choose my office over a competitor after viewing both websites?
Google Ads Tip #3: Google Ads for Dental Implants Convert at a Higher Rate
Patients view dental implants as a service, but also as a product, so when people search for implant-related keywords, they are often further along in their buying journey. That means when they click on your ad, the chances of them converting are higher.
- Example Case Study:
Cost per Conversion: In 2018-2021, the average cost per conversion for dental implant campaigns was $138.75. By 2021, that rose to $162.59 due to increasing competition and higher CPC.
Takeaway: The higher conversion rates for dental implants are due to the nature of the service. People who search for implants are often in need of a solution, and when they click on your ad, they’re more likely to schedule a consultation.
Google Ads Tip #4: Dental Implant Google Ads Keywords Have a LOWER Cost Per Click
Keywords for dental implants tend to have a lower cost per click (CPC) than other dental-related keywords, making them more cost-effective for dentists.
- Average CPC: In 2021, the average CPC for dental implant ads was $9.82, compared to $11.61 for general dental ads.
Why does this matter? Focusing on specific, targeted dental implant keywords reduces unnecessary clicks and increases the quality of the leads generated. This helps keep your ad spend efficient and ensures the right people are clicking your ad.
Google Ads Tip #5: Optimize Your Budget for Maximum ROI
A successful Google Ads dentists remarketing campaign doesn’t need to be expensive; it just needs to be well-optimized. Here’s how to maximize ROI:
- Set Realistic Budgets: Start small and scale based on performance. Monitor conversion rates and cost-per-lead to determine the right budget.
- Bid Strategically: Use targeting for specific dental implants services like metal-free implants or same-day implants.
Real ROI Insight: Look at how much a new dental implant patient brings to your practice and measure whether your ad spend is yielding the expected returns.
Conclusion: Don’t Wait, Optimize Your Google Ads for Dental Implants Now!
Running Google Ads for dental implants can dramatically increase your patient base, but it requires a strategic approach and constant refinement. Don’t wait—start today by consulting with a marketing agency that understands Google Ads for dentists.
Want to maximize your Google Ads ROI? Get in touch with us for a free Google Ads audit today and discover how we can help you attract more high-value dental implant patients! If you’re interested in membership, call us at (970) 672-1212.
